Preheat oven to 400 F. Line two sheet pans with parchment paper. Set aside.
In a large bowl, whisk the cream, eggs, sugar, cinnamon, and salt together in a medium bowl.
1 cup heavy cream, 2 large eggs, ¼ cup granulated sugar, ½ teaspoon ground cinnamon, ½ teaspoon salt
Slice the bread slices and then long sticks, 3 sticks per slice.
16 ounce loaf brioche bread
Line two sheet pans with parchment paper. Dip each stick of bread into the egg mixture and place on the sheet pan, leaving a small amount of space between each stick.
Bake for about 12-15 minutes or until golden and cooked, turning halfway through.
Notes
Milk: You can use milk, half-and-half, or cream in this recipe. Cream will give you richer custard for the French toast sticks, but feel free to use what you have on hand.
Bread: If you can't find brioche, you can use a similar soft, thick bread, like Texas toast.